PostGenre Media

Music - Austin, Texas, United States

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At PostGenre, we strive to provide our readers with the opportunity to consider, hear, and appreciate music beyond traditional categories.In the era of primarily physical recording formats, categorization was king. This was more to adapt to limitations of the time than a conscious choice. Record stores and radio stations would need to categorize to better target their listener or risk their business being lost in the shuffle. With the rise of primarily digital media and "contextualized playlisting", however, these labels are of increasing irrelevancy. A recent study reports that 78% of music lovers, particularly those under the age of 40, do not ascribe to following a particular style. Despite this, existing music publications often still needlessly impose traditional divisions, something we ascribe to end.Consider, for instance, Kendrick Lamar's To Pimp A Butterfly. Although hip hop at its core, the album incorporates many facets of jazz, funk, rock, and pop. Despite this, most focus was placed on only one or a few of those areas. This does a disservice to the work as a whole by forcing a specific viewpoint upon the music, one which may or may not align with the artist's. We aspire to provide a more holistic view of art not only in hopes of better expressing the musician's viewpoints but also to attempt to provide a unifying force. Music has a long history of transcending and mending even the most extreme of divisions and we believe that by attempting to step out of the way, we can better allow the form to nurture these relationships.We welcome any music outside the traditional box or which stretches the box into a new shape. We are limited only by our creativity and capability. At PostGenre, we believe in the power of music to dissolve barriers, whether stylistic, geographic, societal, or temporal.

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Employees: 1
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Location: Austin, Texas, United States
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