Prevailing Path... Shopper Paradigms have changed forever.
Marketing & Advertising - Pompano Beach, Florida, United States
Prevailing Path... Shopper Paradigms have changed forever. Employees
Prevailing Path... Shopper Paradigms have changed forever. Details
Mobile phones, search, social media, and now the scaling of remote work and team connection have changed shopper paradigms forever...Today shoppers have unique paths to purchase tailored to their lifestyle, and this has had a profound impact on how, when and where consumers engage with brands. Family, friends and shopper influencers now have a greater impact on brand engagement than legacy push marketing. At the same time, the glut of unsophisticated shopper promotions and programmatic digital campaigns are either being ignored or harming brand equity... more now that ever. John Andrews and Ted Rubin are working together helping companies wrap their arms around the new dynamics of consumers, content, retail (especially via ecommerce) and connection. Old marketing was dictation… new marketing is content and communication. Ted and John will speak (Zoom/Clubhouse/UberConference), write, conduct workshops, advise/consult, brainstorm with brands and start-ups, and facilitate introductions via our extensive networks and communities. In short, we are here to help guide companies to better understand the Prevailing Path to Purchase.Our team consists of a bunch of folks that share an insatiable curiosity for shopping. We love everything about it and wake up everyday with a fascination for how technology and logistics are changing the business. We've created platforms and managed campaigns for many fortune 100 brands both internally and externally. Our goal is to help our partners navigate a constantly changing communication world and deliver marketplace leading reach, share of voice and conversion.#FollowThePath*Prevailing Path learning continues to power the Path-to-Purchase insights of Photofy, Inc.
Prevailing Path... Shopper Paradigms have changed forever. Technologies
Email Providers
Rackspace Email
Domain Name Services
Cloudflare DNS
CMS
WordPress.org
Fonts
Google Font API
Hosting
CloudFlare Hosting