Research - Atlanta, Georgia, United States
Founded in 1911, Price Digests is the nation's original vehicle valuation and spec source that covers the widest range of fleet categories - from commercial trucks and trailers to boats and RVs. Established as National Market Reports by a group of Chicago market car dealers, the reports' original intent was to help standardize car appraisals and trade-in values. The original blue book was intended for the dealers' showrooms as a trusted car value reference source. The vest pocket edition (known as the Red Book) was added in 1920. In the 1950s, the Blue Book and the Red Book merged into Automobile Red Book with the overall National Market Reports publication portfolio growing to the following categories:• Farm Implement Guide – 1945 • ABOS Marine Blue Book –1949 • Aircraft Blue Book – 1952 • The Canadian Red Book – 1958 • EquipmentWatch Green Guide for Construction Equipment –1958 • The Mobile Home Blue Book – 1981 • Clymer Powersport Vehicle Blue Book – 1966 • The Older Car Red Book – 1983 • The Van Conversion Blue Book – 1984 • The Truck Blue Book Lease Guide – January 1985 • The Truck Body Blue Book – 1994 In 1988, National Market Reports introduced the world's first VIN-driven database delivered via flat files.In 2002 the brand changed the name to Price Digests.In 2005, Price Digests introduced its first API.In 2016, Informa acquired Price Digests with all of the fleet asset categories consolidated into one web app, www.app.pricedigests.com in 2018. Affiliated titles include EquipmentWatch, AC-U-KWIK, Ward's AutoWorld, American Trucker Magazine, FleetOwner, and FleetSeek.
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