Pricing Strategies - An Education and Consulting Company
Management Consulting - West Kelowna, British Columbia, Canada
Pricing Strategies - An Education and Consulting Company Employees
Andrew Gregson
Speaker on the Dark Art of Pricing. More profit by emulating the big companies
Pricing Strategies - An Education and Consulting Company Details
Pricing Strategies is a consultancy whose aim through speaking engagements, publications and workshops, is to create an awareness of the importance of pricing as a profit driver.Our approach is a practical one based upon decades of consulting experience with manufacturers, distribution companies, parts and services firms, HVAC and a wide variety of companies from many industries in North America. The theory behind pricing has grown exponentially in the last decade but most is not accessible to the layman. Our objective and the purpose behind the 2008 book "Pricing Strategies for Small Business" is to make that theory accessible and then applicable.How important is pricing as a business tool? In order to increase profits, a company must increase sales or cut costs. In a downturn, increasing sales is tough and to double the bottom line means doubling the sales. Cost cutting is always necessary, but after the fat is sliced away and muscle cut, we start sawing into bone and thereby amputating the ability of a business to perform. At some point the return on counting the paperclips becomes not worth the effort.Attention to pricing, on the other hand can yield huge and real results. A small increase of only 5% can double most companies' bottom line. And even with no price increase at all, we have successfully restructured a price offering to double and quintuple profits.Pricing Strategy is the last frontier in standard business theory and practice.
