Privacy and Cookies | rethinking privacy

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Organisations must rethink privacy.Why?1. Because it's time to appreciate the value of trust and earn consent.2. Because the regulation has been clarified by the Data Protection Authorities (DPAs) and enforcement has begun.89% of websites are non-compliant with cookie regulation. How has this come about?1. Lack of regulatory clarity - taken advantage of by some to ride roughshod over the rules or simply ignored by others.2. Majority of historic services fail regulatory requirements. Is it now time for vendor accountability?3. Marketing need vs. compliance risk - differing needs to the detriment of the visitor experience.4. Outdated CMP capability making organisation-wide deployment time-consuming, labour intensive and costly.About Privacy & Cookies | rethinking privacy.We offer a proven, compliance-led Consent Management Platform (CMP) that is focused on gaining visitor trust and earning consent. Key to our 4th generation automation is efficiency, scalability and security – overseen by intelligent monitoring. P&Cs clients include the world's largest single deployment, now in its 8th year, with thousands of websites across hundreds of countries.Our Consent Management Platform (CMP)Our SaaS supports the journey to legal compliance, combats data leakage and improves site performance. We have automated the assessment of sites for cookies, categorising and deploying country specific consent management and monitoring to ensure ongoing compliance. We are the first provider to embrace the differing needs, supporting the sometimes opposing requirements across Compliance, Digital Marketing, IT and Management. Being compliance-led but user experience focused encourages greater levels of consent – through consistent online experience, backed up be accurate and appropriate disclosure.We have automated over 95% of conventional deployment requirements; removing project management, consultancy, IT, training and support. 10 days for 1000 sites, is realistic.

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