Proba — A/B testing in mobile apps
Computer Software - , ,
Proba — A/B testing in mobile apps Employees
Proba — A/B testing in mobile apps Details
An all-in-one solution for A/B testing of mobile products.Key features:- Classic A/B testing, where you can determine how traffic should be distributed among the tested variants.- An accelerated experiment, where traffic is distributed automatically towards a more successful option. This allows significantly reducing the time spent on hypothesis testing, cutting traffic and funds for its attraction, and quickly implement the most efficient option.- An accelerated experiment with optimization for financial performance, where traffic is distributed automatically towards the option with the best financial performance. For optimization purpose, you can use ARPU, ARPPU, or Revenue. This provides both for reducing the time for the test and the possibility to earn more as early as at the testing stage.Automatic traffic distribution is implemented using Bayesian statistics (Thompson sampling and Bootstrapped UCB). Publishing the result in one click allows applying changes in the interface for the best option.
