Market Research - New York, New York, United States
Problem Child is an insights and strategy shop. We're inspired by investigative journalism, by the idea that emerging and alternative cultures offer us a view into change the world is looking for and that brands can and should be a vehicle for this change.We're built on the idea that challenging the assumptions on which traditional research and strategy is based and questioning the status quo helps push us forward; collectively.This allows us to approach our work fundamentally differently. Speaking to groups others haven't and asking the questions others won't.We explore nascent movements to understand what's next; then work with brands to bridge the gaps and move from chasing culture, to creating it.
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