Marketing & Advertising - , ,
Product of the Year is a 23-year old company that traces its origins to France, and now operates in more than 25 countries around the world including the UK and USA. 2009 marks its launch in Canada, as well as Japan and Australia. Product of the Year is pleased to be working in partnership with TNS Canada Facts and Rogers Communications. The designation Product of the Year recognizes innovation in products that have launched in Canada within the passed 18 months.Product of the Year winners consistently enjoy an average sales increase of 10-15%. And winners in all markets find it to be an invaluable means to secure sell-in to their trade and retailer customers. Perhaps the best indication that Product of the Year is an effective ROI tool is that 90% of winners come back with new product entries the following year.