Fund-raising - , England, United Kingdom
Project Red was launched to help tackle the catastrophic situation that faces African wildlife. A name selected based on the anger we feel at the blood that falls on the poachers hands and our desire to act now to make an impact!Our founder Paul Naden has been a successful businessman within the financial services industry for many years. However Paul has made the decision to move away from his business activity to dedicate his time to supporting anti-poaching efforts. Paul and his wife Lisa Norgren have launched Project Red, a charity focusing on tackling animal poaching. 100% of the costs are covered by Paul and all funds raised go directly to fighting the source of the problem.