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Promocarton was agency oriented on Point of Purchase Business.The needs of our customers have changed and we have moved from in-store marketing activities toFull Service Pop Supplier.The reasons for this are many. Execution is faster when working with one POP firm that has expanded capabilities vs. working with multiple vendors. In addition, a POP company with extensive retail can deliver a more comprehensive in-store solution. Further, this new type of firm can help the brand manufacturer or retailer (and its advertising agency) to formulate a strategy early in the marketing planning process. Finally, rates charged by a full-service POP company may be less than those of a marketing or advertising agency.