Promoto.bg
Information Technology & Services - Sofia, Sofia City Province, Bulgaria
Promoto.bg Employees
Promoto.bg Details
Promoto.bg is an innovative B2B marketplace connecting grocery outlets and restaurant owners with distributers and producers. Promoto.bg's service has provided hundreds of owners, managers and chefs with a tool enabling them to manage their businesses more efficiently, while at the same time giving a powerful sales and marketing instrument to producers/distributors.CURRENT MARKET SITUATIONThe traditional/unorganized retail is an important channel of food distribution in the target markets, representing on average over 50% of the food retail spending. It is highly fragmented, not sufficiently digitalized and thus inefficient. SOLUTION / CORE ACTIVITIES OF PROMOTO.BGPromoto.bg is a unique B2B marketplace that creates value for brand owners, wholesalers and retailers. The Company is revolutionizing the PCG/FMCG industry in Bulgaria by making it run more smoothly. And, most importantly, Promoto.bg helps to democratize traditional retail and restaurants supply chain as a whole — more options, better and faster service, and improved prices. Promoto.bg has achieved 206% growth in stores services and 349% growth in GMV (2020/19). VALUE TO USERSProducers – present their products 24/7, manage promotions, increase coverage, save costs, get market insights, provide an option to expand their sales channels.Distributors – save costs, win new clients, increase revenues, achieve higher efficiency. Retailers – save time, larger choice of suppliers and products, win promotions, increase profit. HORECA businesses – efficient demand/supply matching; less food waste with on-demand ordering from local vendors. BUSINESS/REVENUE MODELPromoto's business model is a SaaS (Software as a Service) and earning its revenue through the following channels: Producers & Distributors: various fees and ads; Retailers/restaurants are free of charge.
Promoto.bg Technologies
Retargeting
Facebook Custom Audiences
Load Balancers
Apache
CMS
WordPress.org
Email Delivery
Rackspace MailGun
Hosting
Amazon AWS
Online Video Platforms
YouTube