Propel Group Pty Ltd

Apparel Retail - Abbotsford, VIC, AU

Propel Group Pty Ltd Details

Propel Group Pty Ltd is a family-owned Australian brand, with family values and community at our core. Built on these values and inspired by the Australian landscape, community and the everyday Australian RB Sellars was formed in 1996 with the release of the first menswear collection which included our bestselling ‘Burton' workshirt.With beginnings as a small catalogue business producing multiple seasonal look books each year, through the demand from our customers for a more personal approach we've grown into a larger retail brand offering ten stores across New South Wales, Queensland and Victoria. Today the RB range includes functional and hardwearing workwear for both men and women, plus a huge collection of casual wear, durable farm wear and a range of kids wear that's easy to care for and comfortable to wear. We are committed to remaining affordable, accessible and always providing you with clothing that is fit for purpose. Which is why we welcome feedback from our community and strive to improve our products year in year out. In 2017, another iconic Australian brand, Driza-Bone was added to the Propel family. Driza-Bone's story began in the 1890s when a sailor conjured up an image of an indestructible wet-weather jacket made from oil-treated ship sails. From here, the oilskin legend that would go on to become a staple of rural Australian workwear and a household name - was born. 120 years on, Driza-Bone remains proudly Australian owned and we continue to offer a range of outerwear for all conditions. Driza-Bone garments are constructed for durability, comfort and function - an absolute necessity to our outdoor way of life. Propel Group continues to give back to the communities that support us through sponsorship of rural and remote events like local camp drafts and field days while also staying heavily involved in local issues that affect farming communities such as the drought.

Propel Group Pty Ltd logo, Propel Group Pty Ltd contact details
Website: rbsellars.com.au
Employees: 100 - 249
HQ: N/A
Location: Abbotsford, VIC, AU
Revenue: 5 - 10 Million
N/A
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Propel Group Pty Ltd is a family-owned Australian company that has been providing high-quality clothing for men, women, and children since 1996. With a focus on durability, comfort, and functionality, their clothing lines include workwear, casual wear, farm wear, and kids wear. The company's commitment to affordability and accessibility has allowed them to grow from a small catalogue business to a larger retail brand with ten stores across New South Wales, Queensland, and Victoria. In 2017, Propel Group acquired Driza-Bone, an iconic Australian brand known for its oilskin outerwear. This addition has enabled the company to offer a range of outerwear for all conditions, further solidifying their position as a leading provider of clothing for the Australian community. Propel Group remains committed to giving back to the communities that support them, sponsoring local events and staying involved in local issues that affect farming communities. With a strong focus on family values and community, Propel Group continues to thrive as a respected and trusted brand in the Australian retail industry.

Propel Group is a family-owned business in Australia that makes clothes for men, women, and kids. They started in 1996 with a popular work shirt called the "Burton" and have grown to have ten stores across three states. They make workwear, casual wear, farm wear, and kids' wear that's easy to take care of and comfortable. They want to keep their clothes affordable and good quality, so they listen to feedback and improve their products every year. In 2017, they bought another Australian brand called Driza-Bone, which makes waterproof jackets and other outerwear. Driza-Bone has been around since the 1890s and is still owned by Australians. Propel Group supports rural communities by sponsoring events like camp drafts and field days and helping with issues that affect farmers.

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