Psychology & Marketing
Marketing & Advertising - Chichester, England, United Kingdom
Psychology & Marketing Employees
Psychology & Marketing Details
Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers' readability. P&M expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions.Giampaolo Viglia - Editor-in-ChiefAnil Bilgihan - Associate EditorDevon Delvecchio - Associate EditorAulona Ulqinaku - Associate EditorMin Chung Kim - Associate EditorGopal Das - Associate EditorGülen Sarial Abi - Research Note Editor
