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PUG [Pop Up Gallery] creates exhibitions & events where contemporary photography is the main form of artistic expression. PUG focuses on showcasing photography that demonstrates creative integrity and intent with the highest level of craftsmanship as an important criteria. PUG is committed to collecting, exhibiting and promoting contemporary Fine Art Photography. The co-owners, Ellen-K. Syverstad and Anette Skuggedal, are passionate about bringing the work of established artists as well as new talent to the public's attention, where the strength of the photographic image is the core of their vision. The PUG exhibitions are held in a diversity of spaces, such as an abandoned factory building or an auction house, where the artwork challenges the space.