Food & Beverages - Singapore, , Singapore
The name Pulse was founded on the premise of a bygone musical genre of the 90's called trip-hop. Hailing from Massive Attack's Teardrops and everything just clicked in his head. As the rhythmic throbbing beat pulses behind the background, the whole concept and narrative of the brand image started falling into place. The hauntingly dark and private mood of the song had drawn him to build the style around it. From how the brand looks, behave and even dictates the line of cakes they offer. Desserts are very personal. We crave it when we are blissful or in love and we also have it when we are depressed or lonely. It's rooted in emotions and that's what makes us alive, like a beating PULSE. The founders of Pulse Patisserie want their customers to be in that personal space where they foster their relationship with desserts. The aim is to nurture than to spoil, to indulge and yet to restrain, to strike a balance like all things in life.With a strong grasp of design and 3D sugar art, the team is whipped to peaks in creating adventurous product concepts that captivate their patron's palettes and hearts. Design delicious, a philosophy that sums up the brand's belief in product creation and service to customers.
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