Pure Food & Beverage Company Ltd
Food Processing - N/A, N/A, gb
Pure Food & Beverage Company Ltd Employees
Pure Food & Beverage Company Ltd Details
Pure Food & Beverage Company Ltd is overjoyed by the initial success of its new launch – Infusion Drinks, a range of 100% natural vodka based drinks that is made from only 4 ingredients (Vodka, water, 25% fruit juice & natural flavours). The products do not contain any artificial colours, stabilisers, preservative or added sugar.The company formed in 2008 after spotting a gap for a premium natural alcohol drink. Health awareness and premiumisation had been driving the non alcohol sectors for a while. No such products existed within the alcohol sector until Infusion came along. All our competitors pre-mixed vodka drinks contained all sorts of additives and preservatives and in some cases salt.In December 08 and after over 12 months of development work, the range was launched into selected premium bars, restaurants and clubs within Manchester and Greater Manchester. The company is now focusing on increasing the distribution and awareness of the brand within Manchester, then broadening distribution. Infusion is a unique product, made form 4 natural ingredients, contains 1 unit of alcohol per bottle and comes in three great tasting variants – Pomegranate & Blueberry, Mango & Passion Fruit and Vina Grape & Lime.The initial feedback from all our customers has been fantastic. Lammars Bar & Restaurant in the Northern Quarter have had real success with the range. Being a premium venue, the only pre-mixed vodka based drinks available to Lammars were not in keeping with the style of the establishment. They listed Infusion in December and with mimimal promotional activity, they have witnessed excellent initial and repeat purchase rates on the products taking 12 cases in just 1 month!Everyone involved at Pure Food and Beverage Co Ltd is extremely excited about the future and we are looking forward to a great year ahead which will see Infusion gain strength within the North West area and become available in other premium retail outlets.
