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Pure Allergy Friendly Rooms. The intention behind creating PURE has always been about making lives better – and we do this by creating solutions that enable health-conscious individuals to confidently live a clean, quality lifestyle—whether they're in their own homes or on the go. Our products have been built to provide the freshest sleeping and living environments throughout the world. Initially, we have focused on PURE allergy-friendly hotel rooms and PURE at home, which includes hypoallergenic bedding encasements and Air Purification products. However, we are working to extend our innovation and technology into other indoor environments—taking PURE beyond the home and hotel room and into schools, offices, and retail environments worldwide. This is our passion, and our mission as a company. We invite you to join our movement to help healthy-minded people everywhere to live without boundaries.