Information Technology & Services - , ,
Purl is a promising French start-up aimed at providing media-groups and e-business websites with and alternative online advertising solution in order to monetize their audience. Using the Purl technology, editors can sell their targeted ads directly online, via a simple, fully-customizable, self service interface. They keep complete control and manage the proposed formats, sales models, ad-targeting in real time, providing their customers with a tailored advertisement solution that best fits their line of business. Since its operational beginning, in early 2009, Purl has been chosen by major French media-groups such as Figaro, Le Monde, Sud Ouest, Midi Libre, Le Parisien, Ouest France, Nouvelle Republique, Centre France and several major websites such as Allociné, Skyrock, Voyages SNCF, Horyzon Media or Excite.