Purpose Generation
Management Consulting - San Francisco, CA, US
Purpose Generation Employees
Purpose Generation Senior Management
Purpose Generation Details
We are a Millennial insights and strategy firm helping brands better understand and engage the next generation of consumers. Traditional paradigms have shifted. Consumers no longer want to be sold to, they want to co-create the product and in some cases even sell it themselves. Corporations no longer appear intangible and detached, they are building authentic relationships by speaking to consumers in a human voice. Work-life balance is losing out to work-life integration, where employees are free to pursue their passions at work and become friends with their coworkers. The Millennial generation (18-34 year olds) operates in an environment where mini-celebrities, start-ups, environmentalists, and social media gurus drive innovation and define trends. Purpose Generation was founded by a team of Millennials who set out to help iconic brands navigate this new economy and resolve the disconnect between Millennials and traditional business practices and culture. Whether your objective is to gain consumer insights, co-create products, increase brand awareness, or access next generation talent, Purpose Generation can help you identify, engage, and manage your Millennial audience both offline and online.
