At Purposeful Brands, we believe that brand purpose is the route to powerful business results. Brands that have a clear purpose and are supported by a solid structure can deliver dramatic growth consistently as a matter of design. This is the ‘secret sauce' that drives performance across brands like Apple, Google, Disney, IBM, Surf, Lifebuoy, Saffola. Their purpose has helped them achieve the kind of growth, profitability, innovation, market share and valuation that they have. When a brand identifies its reason for existence, it can see what is required to drive performance. Importantly it develops a hunger and direction for its efforts. The team is motivated to contribute to something that is exciting and larger than themselves. Not all brands start with purpose; some arrive at their purpose after undertaking a purpose identification exercise. Apple had a clear purpose from inception however Pampers and Pizza Hut derived purpose along the way. In all these cases they created tremendous value. The scope and effect of this work is holistic. In some cases old mindsets need to be modified, new processes need to be developed or innovations need to be discovered. Purpose is the basis for all these activities and provides the direction for all activities. All these go on to enhance the brand's value significantly.Our Beliefs: We operate with three primary beliefs.1. That brands are the most valuable and often most underutilised assets of an organisation.2. That purpose is the most powerful driver of organisational performance and business results. 3. That the scope of branding is a lot more than marketing; it is a CEO's mandate.Apple's brand is valued at around $120 billion and growing every year. This is just the financial value of the brands that they own, not their plant and machinery and other assets. It's unlikely that they have any other asset worth quite as much. The more they put into strengthening their brand the more powerful the effect on their ability to sell their products, the premium they charge, the repeat purchases they get, the terms of trade with their associates, the financing from banks (if they ever need), the ease of recruiting employees etc. For a brand to grow it needs an empowering context that rouses its stakeholders to powerful action. Purpose provides that context and makes stakeholders go beyond themselves. Barriers are broken, ordinary people turn in extraordinary performance. When an entire organisation experiences this motivation it becomes unstoppable. There is a whole engine that drives Apple's growth from its designers, R&D team, innovation groups etc. This engine is aligned with their purpose. When customers have a great brand experience it is not just because of a great marketing campaign but also a variety of non-marketing inputs. A great brand is more than its marketing initiatives. Given all of these – purpose is central to the organisation, the brand is the most valuable yet untapped asset and the brand is more than marketing – it seems logical that brand purpose should be the top management's mandate. Purposeful Brands helps companies identify their purpose to transform their brands. We are committed to transforming our customers' brands and unlocking their value and growth. Call us over for a conversation, we'd love to share our experience.

Website: http://www.purposefulbrands.in

Employees: 3

HQ:

Location: Bengaluru, Karnataka, India

Revenue: