Marketing & Advertising - Patna, Bihar, India
We address the problem statement : Scattered market, language barriers, unavailability of appropriate media1. How can last mile communication be set up in Rural India in the fastest way possible?2. What is the best way to initiate last mile communication anywhere3. Is the lack of development because of the social divide it the economic divide?4. How long will it take for rural India to get to where urban India is today? Will there be a day where there is no difference in urban & rural India?At QSignage Pte Ltd., the future of Digital Rural marketing, advertisers want to tap the growing rural market especially in India : 1. 68% Rural population in India2. 50% Rural Share of FMCG Purchases3. $100B Rural FMCG Sector by 20254. 270 M Rural Middle or higher income households. Rural Market needs rural solutions, urban solutions mostly fail to adapt in rural markets. This initiative is being supported by Sanmat as a part of its IEC initiative towards building awareness ( Non profit) in rural area.https://www.ssnmtrust.org/
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