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Our History: Truth in Advertising The role we play in our client's success is clear. Listen carefully to innovative, intelligent people, understand the vision they have for their business, and provide them with the insight needed to carry it out.Clarity hasn't come easily. Over the past sixteen years, we've learned our role by being singularly-focused on transforming data into a deep understanding of a complex situation or problem. We've worked this way, because it reveals the true state of the world we live and work in.We appreciate the response that comes with using a word like 'truth' to describe our work. In an age when newer, faster, innovative analytic methods promise to reveal hidden sources of market opportunity, our managers still rely on statistics to confirm the integrity of their findings. Integrity. Truth. Those words define the relationships we create with clients. Truthful relationships liberate everyone involved. An Executive realizes the source of the market opportunity at hand - and has the time to bring forth a worthwhile solution. A Director is freed to commit resources to achieve clearly-defined objectives. And, instead of making a solution 'work' through clever sales and marketing tactics, the time and energy of Management produce a working 'solution' that truthfully 'sells' itself in its marketplace. In the end, truth ends up costing the client less, earns them more, and makes everyone better off. That's why we're in business. Jeff Gardner - Founder, r-insight LLC
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