Internet - Toronto, Ontario, Canada
Rabble.org is a crowdfunding site with a mission. We want to give people the opportunity to put important messages, ones with meaning and goals, in front of massive amounts of people, by targeting advertising channels, including online ads(Google/YouTube) as well as physical ads (billboards, bus stops, newspaper).It's our belief that by targeting large numbers of people in the same way as corporate brands do, we can rally support behind causes and influential messages in order to create positive change.It's an Opportunity to Use Advertising for Something More.Ads get heard. That's the whole point of them. They are strategically put in places that people look, that people listen to. The only problem is, all they do is talk about chips or gum or movies. What a waste.We built Rabble.org because we saw an opportunity to connect people's voices with a system designed to get people to listen. There are more important messages out there than "This gum lasts longer." We think it's time those messages are heard.