Radverse
Online Media - New Delhi, Delhi, India
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Radical was founded in 2020 as a digital compendium of curiosities, documenting the processes and experiences of revered creatives in India via feature articles (or as we call them, episodes). It has since evolved into a unique media brand and consultancy.Dedicated to those who are eager to continually evolve in their creative pursuits, Radical celebrates and empowers self-expression. Our foundational mission is to explore the constellation of things that interest, inspire and inform creatives, and we are employing new mediums to serve you an inside look at the biz of creativity.Spearheaded by brand strategist and creative, Radhika Malhan, our consultancy helps brands build relations with their consumers that transcend the transactional. Breaking through today's crowded landscape and creating fans before customers requires a change in the stories we tell and the ways in which we tell them, and Radical helps brands tell these stories through strategy, positioning, content and experiential.So far, we've:- developed, engaged + grown digital audiences through new-age marketing and content strategies- conceptualised + executed editorial interventions in digital (newsletters/blogs + IGTV/Youtube series) + print (newspaper/magazines)- built entertaining and affecting media products aligned with the zeitgeist- delivered one-on-one tailored strategic consultations for brand-driven businessesand much more. DM us or email hey@weareradical.in!
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