Rails
Apparel Retail - Vernon, California, US
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Founded in Los Angeles with a single black hat in 2009, RAILS has evolved into a leading global lifestyle brand that is sold in more than 50 countries by more than 1500 retailers, including Selfridges, Harrods, Net-A-Porter, Intermix, Saks Fifth Avenue, Neiman Marcus, and Merci, and has generated more than 350 million dollars at retail to date. Founder and Creative Director, Jeff Abrams, launched the RAILS brand with no technical background in fashion, but an innate design sensibility and an entrepreneurial spirit that led him on a grassroots, door-to-door journey to build the foundations for the brand. Abrams created a new category in contemporary shirting by developing a unique cashmere-like fabrication, in a market previously dominated by rigid cotton button-downs. The concept of ultra-luxe handfeel became the defining characteristic of the RAILS brand, and catapulted it from a category-focused line to a contemporary lifestyle collection of woven tops, jersey knits, sweaters, dresses, and outerwear. By blending the effortless ease of its California roots with an elevated global sensibility, the brand has built a loyal following of customers, influencers, and celebrities, like Gisele Bundchen, Beyonce, Kate Moss, Kendall Jenner, Alessandra Ambrosio, Leonardo di Caprio, Matthew McConaughey, and others. In the coming year, RAILS plans to expand its womens, mens and childrens collections, and launch flagship retail locations in Los Angeles, New York, and London. Learn more at www.rails.com
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