Randy Heller | Story-Driven Words & Websites for Purpose-Driven Businesses
Marketing & Advertising - Norwalk, Connecticut, United States
Randy Heller | Story-Driven Words & Websites for Purpose-Driven Businesses Employees
Randy Heller | Story-Driven Words & Websites for Purpose-Driven Businesses Details
I see the world in the shape of stories.I can't help it. When I look at a small business, especially one with a clear mission and a worthwhile purpose, run by somebody who is passionate about what they do, I see a story.And that story is every bit as compelling as a novel or a movie or a TV show that somebody spends an entire weekend binging on Netflix. Except it's real.This is what drives me, day after day.Because if you're a small business or a freelancer or a startup, I want more than anything to help you find your story, breathe new life into it, give it a shape, and sing it to the world.Some of you may be asking, "Why does a business need to tell a story?"Well, as I see it, the alternative to telling a story is NOT telling a story.Except there's no such thing as not telling a story.That logo you're using tells a kind of story, good or bad.The design of your website tells one too, whether you created it yourself on Squarespace or paid somebody a month's worth of revenue to build it for you.The partners in your supply chain, the social media platforms you choose to post to, and the size of your staff (or lack of one) all tell people a clear story about you.The question is, are all those things telling the story about your business that you need them to hear? Can people see your passion and purpose in it?If not, or if you're not sure, then maybe it's time to tell a story that's intentional rather than an accidental ... one that will allow you to connect with your customers on an emotional level that increases the odds of them wanting to do business with you.How about it? Are you ready to start telling a better story?If so, visit me at RandyHeller.com, and let's talk about it.
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