Information Technology & Services - , ,
Small Businesses with under 10 or so employees rarely employ a marketing professional on staff. The owner rarely has a marketing, advertising, or online media background, and even if they have some understanding, find it impossible to keep up with the ever changing landscape. Larger companies are able to pay $3000 or even much more per month for outside marketing consultants to help with strategic planning, advertising decisions, content creation, event planning, social media, and so much more. Smaller companies have not had an affordable solution until now. Randy Kirk & Associates has streamlined these resources to the point where in most cases there cost to the client is less than the client was paying for Yellow pages 5 years ago, or under $900 per month. But unlike the Yellow page, much of the content created will drive traffic for years with no further payment. Many clients stay with the company for years just for the accountability. It is so easy to get into habits of only working in the business, and never taking a step back to work on the business. Moreover, it is only too common for smaller companies to set marketing plans or goals, then not have the time or expertise to execute them well. Clients commonly way that they save $1000's in wasted expenditures to slick salesman promising the moon for online and even traditional advertising. The goal with most clients is to do with organic (unpaid) online content more than others can deliver with paid ads.
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