Rauch Associates, Inc.
Market Research - Walnut Creek, California, United States
Rauch Associates, Inc. Employees
Rauch Associates, Inc. Details
Competitive intelligence is in many cases based solely on desktop research, using secondary online information sources. This approach at best provides the bare minimum required level of competitor understanding but does not provide the necessary competitive advantage to win new business. However, one of the most effective and under-utilised competitive intelligence resources is simply – people. People are the best source of primary competitive intelligence.Our research supports executive, strategy, product development, sales and marketing functions. Our studies are designed to target your competitors' commercial, operational, and organisational practices.And when gathering our competitive intelligence, we let the information we seek lead us through the target competitor's organisation. Our senior analysts identify and directly contact the appropriate people within the competitor's organisation so we can uncover the specific granular details that are of interest to our clients, the "hard to find within the general public domain" competitor intelligence, legally and ethically.Working across a wide range of industries, the study types that we most frequently undertake cover –• Product Pricing Analyses• Organisational & Expenditure Benchmarking• Go-to-market Strategy• Channels, Alliances & Partner Strategy• Product Demonstrations, Features & Weaknesses• Professional Consulting & Services• Battle Cards & Sales Guides• Customer & Competitor Questionnaires
Rauch Associates, Inc. Technologies
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