Retail - Taipei, , Taiwan
READMIX is a marketing campaign aimed at increasing the sales and popularity of independent bookstores. We create a new way of selling books—Surprise BookBag. Each Surprise BookBag has a unique name and three different books from three different independent bookstores. Customers purchase Surprise BookBags by its name and not the titles of the books inside. In this way, book purchasing becomes fun and full of surprises.We hope people break through their reading comfort zone, and realize that there are many unpopular but great books in independent bookstores.