Marketing & Advertising - , England, United Kingdom
Marketing has evolved. To be really effective it is no longer enough to simply shout your message at the market place from a variety of different media. Today it is about establishing trust above anything else, whether you are a new restaurant or a technology company.At REM we are all about creating marketing campaigns that engage and enthuse your target markets. To get noticed, you need to know who you are marketing to first, before you decide on what content to create and offer to your target market.How we interact with your target audience depends on how they like to interact with you and with each other. Ideally we take an integrated approach using both online and offline channels in order to connect with markets and develop relationships with key decision makers and influencers. We don't push sales messages. It's not about your company or your products. It is about what people want to know, and talking with them in ways they want and understand. It is your target market that sets the agenda; what they are interested in, what they want to talk about and over what platforms they want to conduct those conversations. So if you are finding it hard to successfully, consistently and cost effectively fill your sales pipeline, let's talk about it. We can discuss the unique challenges your business faces and perhaps point you in the direction of others who are successfully addressing similar problems successfully right now. If it is not about two way dialogue, then it is simply a waste of time. If it is not conversation, then it is not really #effectivemarketing.
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