Media Production - Toronto, Ontario, Canada
Recast Media Canada developed the '1Boss' media platform designed to personalize the audio and text based feeds to a consumers smart phone. Using consumer usage patterns, the system would automatically create individual user profiles and then match these to content within the system. By using this platform, media companies could attract and retain customers by creating an enhanced user experience. More importantly, the use of personal profiles enhanced the media company's ability to generate greater CPM rates.