Information Technology & Services - New York, New York, United States
Reductress has parodied the best and worst of women's media and consumer culture since 2013. We are the first and only satirical women's magazine, and are raising our first round of funding to execute our plan for growth. Each section of Reductress targets a particular women’s niche: shoddy love & sex advice, patronizing self-help and empowerment pieces, questionable beauty and fashion tips, unsourced celebrity gossip, and rampant product placement. Reductress is a news source you can trust to help you become the woman you never wanted to be. Co-founder Beth Newell says: “The Reductress reader is an everyday woman, but also incredibly unique. She follows fashion trends yet forges her own path. She lives dangerously but counts calories. Everything appeals to her and yet she’s incredibly discerning.” “The Reductress woman has it all and does it all,” says co-founder Sarah Pappalardo, “because she wants to be the best woman that the media tells her she can be.”
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