Publishing - Smyrna, Georgia, United States
Redwell B2B improves sales and marketing performance for business-to-business (B2B) companies that sell complex or big-ticket products or services. Firms that buy such offerings go through a high-consideration or high-scrutiny purchasing process. For vendors, a customer's complex buying process requires sophisticated sales processes and nuanced marketing support.That's where Redwell B2B specializes. In B2B companies where Sales and Marketing are well aligned, growth is 15% to 20% faster than in companies where they are not. If your company's Sales and Marketing are not well aligned, you operate at a competitive disadvantage. With decades of experience in both sales and marketing for B2B companies, we are unusually well suited to achieve effective balance. To supplement our own expertise and capacity, Redwell partners with other first-rate providers of sales and marketing support services for B2B companies. Agile revenue teams include participants from Sales, Marketing, Customer Success, and possibly other business functions. They borrow management processes initially used for agile software development. They enable fast, collaborative action to achieve competitive advantage. Among other benefits, agile revenue teams offer a superior customer buying experience.
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