Information Technology & Services - Pretoria, Gauteng, South Africa
RedWood as a business identity was conceived as a result of the huge respect we have for the magnificence of nature. Initially when we came across an article that articulated the strong characteristics of the Red wood tree in California (Sequoia sempervirens – Which means "always flourishing" in Latin) We took a strong liking in the qualities presented.The few takeaways that were consistent with our goals, our essence & our targets that we wanted to achieve were this:1. They are ancientCoast redwoods are among the oldest living organisms in the world. We aim to grow a lasting, strong company that can stand the test of time.2. They reach for the starsAttaining soaring heights of more than 300 feet, they are so tall that their tops are out of sight. We want to become a towering figure in the communities.3. They host sky-high worldsIncredibly, mats of soil on the upper branches of the canopy support other plants & whole communities of worms, insects, salamanders & mammals. We want to place ourselves in a position to give back uplift those around us who are in need.4. Their roots intertwineExtending up to 100 feet from the tree's base, they intertwine with the roots of others, all holding on to each other, greatly increasing their stability. Our goa l is to create lasting relationships with business partners customers alike, creating a strongroot network that will increase the stability strengthen all involved.5. They are climate-change fighting superstarsAccording to research, coast redwoods store more CO2 than any other forest in the world more than double the absorption rate of the Pacific Northwest's conifer trees. We will strive to put back into the earth whenever the opportunity is afforded by grace.