Refined Path
Advertising/Marketing/PR - New York, NY, US
Refined Path Employees
Refined Path Senior Management
Refined Path Details
Omnichannel customers have more options and higher expectations. Their buying processes are continually evolving as technology changes. This has caused problems for many organizations including:* Lacking a single customer view, primarily due to siloed data* Engaging via isolated touchpoints instead of personalized, cross-channel journeys* Measuring the wrong things, such as ‘last click' attributionRefined Path is a specialized consultancy that helps organizations integrate data and deliver personalized omnichannel marketing, customer engagement and analytics. We use an outcomes-based approach to drive higher revenue and lower costs through automation. Our approach leverages multiple technologies including marketing automation and customer data platforms.
Refined Path Technologies
Load Balancers
Apache
CMS
Wordpress.com
Tag Management
Google Tag Manager
Fonts
Google Font API
Other
Mobile Friendly