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At reFocus Analytics we are Laser Focused On Driving Sales™. Our integrated analytic solutions span the entire customer life cycle from acquisition and lead scoring to on-boarding and cross-selling to retention and re-capturing lost relationships. We help clients answer key questions critical to their business success such as:Do I have the right data and the right mix of data to predict key prospect and customer behavior? If not, how do I acquire that data and utilize it?Is there external data available that will help me identify and acquire more, new good customers? If so, how do I acquire that data and utilize it?How do I prioritize and appropriately route leads coming in from all of my channels, including the web, so that I book the most, new good customers for the least amount of time and money?How do I either increase the profitability and satisfaction of my existing customers and/or reduce the cost to serve them?Which of my existing customers are about to leave and how can I prioritize my efforts at retaining the most important ones?The consultants at reFocus have real world marketing and sales leadership experience. We're not just statisticians, we are marketing and sales leaders who have learned how to develop, deploy and optimize analytic solutions. Because our consultants have designed sales and marketing processes and managed and lead sales teams, they are able to provide actionable insight into the changes in sales processes, reporting and management practices that are needed to fully optimize our newly deployed analytic solutions.We do all of this in pursuit of driving sales and profits and of expanding and retaining profitable, highly satisfied customer relationships.
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