Mechanical Or Industrial Engineering - Jacksonville Beach, Florida, United States
We began this journey with a singular goal; to create the highest quality hair products on the market. In doing so, we came to the frightening realization that the beauty industry is decades behind when it comes to safety regulations and that there are literally thousands of toxic chemicals being used in everyday products.We decided that the need to choose between Luxe-quality performance and potentially harmful ingredients was simply unacceptable. This realization reshaped our goals and gave us an additional social purpose. We challenged ourselves to create the best of both worlds; high-performance as well as toxin-free. This combination is something we're proud to call Clean Beauty, and we're extremely proud of the results.For us, clean beauty means eliminating toxic and potentially harmful ingredients from all of our formulations. We use the "No-Low" List standards and exclude ingredients such as: parabens, sulfates, phthalates, sodium chloride, formaldehyde, coal tar and about 1,500 others.Re•form Beauty is a collection of hair industry innovators, artists, educators and business owners dedicated to creating clean beauty products. We believe that you shouldn't have to compromise performance for potency, especially at the expense of the health of your body or our planet.Re•form Beauty - Re•formulating to Higher Standards.IG | www.instagram.com/reformbeautyhqFB | www.facebook.com/reformbeautyhqTW | www.twitter.com/ReformBeautyHQ
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