Broadcast Media - New Delhi, Delhi, India
REProduce is based in New Delhi, India - directly in the middle of a growing surge of musical talent, venues, and a captive audience. Within this unique space however lies a certain challenge: how to maintain curatorial control and a distinct vision when surrounded by an nascent industry that is more interested in capitalizing financially in the short term as opposed to doing something truly innovative, sustainable, and interesting in the long term? The artists we work with get this. None of us are hobbyists - we are all full time artists with no day jobs. This is what we do for a living. But while we need to make this pay, we all are committed to musical performances that leave an impact. This magic balance is what REProduce is all about. The goal is to forge spaces to allow for the kind of shows where people will walk away from it thinking they just witnessed something really special, outside of the world of standard venues, people pointed towards at a stage all night, and not rendering the music a distraction over the course of an evening getting caned. We want to allow our audiences to experience something unprecedented - be it the music, the performance, and of course all the points where those two elements meet, allowing for that magic balance to tip and spill into a collective memory.