Public Relations & Communications - Rome, Lazio, Italy
Scientific director of the digital magazine "Reputation Today"
Reputation, whether concerning a company, an institution or a person, deals with the credibility of these subjects in the society. Reputation is a social construction, since it is based on how people perceive and communicate their perceptions and impressions about other individuals, firms or their brand.In an increasingly digital market, reputation represents the key for the success. That is why you cannot neglect the importance of the digital world and social media.
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