Advertising/Marketing/PR - N/A, N/A, N/A
Most software vendors talk about needing a sustainable competitive advantage but struggle with execution. There are always too many opportunities, too many priorities, and never the right mix of market information. Results First helps software companies establish the information flow to you maneuver the competitive landscape and:• Get them out of a state of information overload by showing what information should be used when• Support executives in operational and acquisition decisions with unbiased industry analysis tools• Free overloaded Product Management to focus on customer by outsourcing the competitive function• Enable marketing to craft quantifiable and differentiable messaging based on emerging trends• Reduce sales cycles with targeted "conversation starters" and discounting with better differentiation