Rethink Retail

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Rethink Retail provides strategic consulting services to transform existing businesses and create new ways to grow for retailers, consumer brands, marketing service providers, and technology companies. We combine deep insights into the forces reshaping the retail industry with a proven track record of innovation in the following areas: digital coupons, grocery e-commerce, in-store mobile marketing, loyalty programs, and customer data analytics. Rethink Retail is led by Ken Fenyo, the former CEO of YOU Technology and VP, Loyalty at Kroger. Ken launched the retail industry's first digital coupon program in 2007, built the largest digital coupon network in the U.S., and has created loyalty programs for Kroger, Caesars Entertainment, and General Mills among other leading companies.

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