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Rising Lynx Marketing Group is a branding, research, creative development, and promotions company targeting small businesses in New York City. Our goal is to give start-ups and small companies the spark they need to grow by providing them with in-depth market data and fresh ideas for a fraction of the price of a nationally based company. Following are our capabilities:• Conduct in-depth research on the market, including competitive landscape, trends, and industry profiles.• Conduct analysis of the market, providing data-driven recommendations for how to position the company.• Determine the target market for product/service• Develop brand focus for the company by determining competitive advantage • Create a concept for the company that connects with consumers on an emotional level. • Design a clean and focused website • Gather feedback about the company through surveys and interviews• Determine risks in the market and develop strategies for mitigation• Promote the company through social networking, search engine optimization, and traditional media.This low-risk, high-reward model is a way small business owners can pursue their entrepreneurial venture without the stress of a devastating investment. We realize that there is a significant market of entrepreneurs that have great ideas and incredible drive, but no budget for a corporate marketing agency. We are entrepreneurs just like our clients, and our goal is to turn small companies' dreams into thriving brands.