Marketing & Advertising - , ,
Providing clients with go to market strategy and execution of channel initiatives within financial services and insurance; leveraging 15+ years of digital marketing experience, The group is primarily focused on small to mid-size companies that are resource constrained, but recognize the importance of staying current in the digital channels. These companies may be able to leverage my experience in:-Launching and expanding aggregator and affiliate marketing programs. -Mounting email brand and acquisition campaigns with compliant third party email partners. Expertise in creative development, testing, and analyzing programs that produce measureable results. -Efficient display campaigns that increase reach and meet CPA targets.-Set-up and optimization of paid search campaigns across desktop, tablet and mobile.-Content management and site usability evaluations-Configuration of multi-channel tracking and reporting and attribution models
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