Media Production - Kraków, Lesser Poland Voivodeship, Poland
SHORT INTRODUCTION: RMF MAXXX is the most dynamically developing radio network in Poland. For nowi It consists of 18 local radio stations operating in 31 cities. RMF MAXXX broadcasts a 24-hour music CHR (Contemporary Hit Radio) programme for almost 1.6 million listeners every day and more than 8 million every week. Station is also accessible via satellite (Cyfra+, Cyfrowy Polsat, ‘n': nRadio) and on the Internet (www.rmfmaxxx.pl, www.rmfon.pl). SHORT CHARACTERICTICS: CHR format (Contemporary Hit Radio): Hip Hop, Rock, Pop, Dance, R&B Most dynamically developing radio network in Poland Interactive programmes Dynamic and unique radio station Attractive listeners: most in age 18-34 citizens of bigger and medium cities, as well as cities' suburbs working, with high income young parents Listeners' profile: people open for the new trends in music, fashion and technology active consumers of cultural offer very often spending time in clubs, restaurants having large consumption potential KEY FACTS: Music profile: CHR (Contemporary Hit Radio) pop, dance, R&B, hip-hop, rock Target group: age 18-34, living in cities, young and active consumers Network's structure: 18 local stations with 32 medium-power transmitters, BROADCASTING: Terrestrial - 18 local stations with 32 medium-power transmitters, - Coverage: 27,8%
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