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Roaring is dedicated to helping Small Business Owners discover the very best software to help them to work smarter, better, faster. It's an ‘open ecosystem' that focuses on serving the core needs of small business owners, as it caters to a whole range of SaaS startups. As opposed to ‘closed ecosystems' such as Salesforce App Exchange, which will always be limited to the Sales Force ecosystem. One of the best parts: Roaring provides a completely free service. There is no charge to software buyers, plus it offers a free platform for software vendors to promote their business software.