Internet - Pasadena, California, United States
Rocket Yield is a one-of-a-kind publisher-centric mediation technology and platform. Other ad tech platforms promoting their ability to help publishers optimize video revenue also promote their ability to hit stringent KPIs for advertisers. That's a difficult balancing act that doesn't always work in favor of the publisher. We have a different approach.We focus our efforts on the best results for publishers by creating a competitive landscape among video providers, which is key to seeing success with outstream and other embedded video ad placements. With this approach, publishers know there is an objective technical solution and partner working on their behalf.