Retail - Chicago, Illinois, United States
I purchased Royal Eternity L.L.C on February 29, 2019. One of the best decisions I ever made in my life. I wanted to motivate and inspire people though clothes. I love writing quotes and saying on Instagram. Using my passion for a business idea came to life. I leaped without knowing anything about running a business. Above is my very first shirt that I designed for the brand. " Use Your Faith Like You Use Social Media, Do reps every day". I wanted people to become equally faithful as much as they used social media. Life was great in my mind. I had the business and my dream job. That was great for six months into the business, because I was fired. I take this extremely hard and did not want to do anything. God placed me in position to fully focus on my business and being a mother. I felt like I could not win from losing in life, but God had a better place of peace for me. I remember creating my own logo. Now that I look back on it because I have upgraded the brand logo. A business advisor told to make my logo simple and to the point. In the beginning, I struggled with so many things. I just did not know the answers, or who to ask for help in the business world. Now, I have the current logo and its amazingly simple. The logo I chose was a lion, because an Lion described my grind, mindset, and passion. I launched the brand on April 19, 2019. This day was Good Friday, so that was the chosen day to go live with the brand. I did not tell anyone that I had purchased the company. It was going to be a surprise to everyone around me. I know everyone was going to be so excited and happy like myself. That day came and went for my launching day with no sales. I have learned that people must get to know you and your brand. No one is going to invest in something that they know nothing about, so I learned you need to have social proof. Every day I work to gain future customers trust by creating consistent content for the brand.
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