RS TECHNOLOGY LTD
Information Technology and Services - Agra, Uttar Pradesh, India
RS TECHNOLOGY LTD Employees
RS TECHNOLOGY LTD Senior Management
RS TECHNOLOGY LTD Details
• Total 9.5 years of experience.• Reports to Managing Director - Marketing • Handled a team of 20 direct reportees, also handled 7 agencies• IAM currently responsible for all digital & Paid Media Activities A of under the current organisation – Mumbai, Delhi, Pune, Noida, Dehradhoon , Guwahati • Responsibilities: Checking daily content (creative, creative copy and post copy) for all pages Co-coordinating with 7 agencies on the daily basis for approvals and seamless execution Maintaining basic hygiene of all social media platforms to ensure good impact for users landing to the said pages Strategizing ads with the right TG and keywords for Google Search Console , Google Display and YouTube For tracking of their performance Mapping the ad performance with historical data to ensure that the performance is better than the previous ads Tracking competitor updates on social media Ideating on small-scale campaigns and contests on a regular basis to enhance engagement Of PPC. Managing and strategizing social media spends for each property and sharing it with the agency to ensure reach to the right audience with various ad objectives to yield maximum output Mapping the progress based on growth targets for social media Sharing photo shoot mood board for all properties well in advance Tracking all influencer tags/updates/mentions etc. around the properties Creating and managing Google listings/My Business wherever needed Tracking ORM on Google, Facbook on a daily basis Highlighting all crucial negative reviews with the servicing team to action it further Providing these third party vendors with the right content that needs to go up on their verticals Zoho & Minavo Tracking• Highlights/achievements: Executed paid campaigns for social media, Google Search, Google Display and YouTube during launches/special events with monthly budgets over 7 lakh mapped against the projected ROI Streamlined all digital processes within the organization
RS TECHNOLOGY LTD Technologies
Retargeting
Facebook Custom Audiences
Widgets
Facebook Widget
Advertising Networks
Google AdSense
Social Login
Facebook Login (Connect)
Analytics and Tracking
Hotjar
CSS and JavaScript Libraries
Bootstrap Framework