Marketing & Advertising - , ,
RTB Europe is a network performance agency providing display campaigns in Programmatic RTB. Real Time Bidding is the future of online advertising. It is a new way of buying which let advertisers to show their ADV in real time according to the target audience by a Coordination of 224 SSP through 5 DSP. The advertiser has the opportunity to participate in auctions in real time through AD Exchanges that allow the exchange of impressions. The highest bidder will get the impression and in 100 ms will see his campaign published. Planning advertising campaigns in RTB consist in choosing between several parameters/settings of user profiling we want to target advertisements. Some of these parameters are: - Geo-localization (Country/Region/Nation) - Annual Income - Interests - Gender - Age - Sex - Operating system - Devices (tablet, PC, mobile) - Position and banner format Many other parameters can be used considering consumers' habits. Hence we will get a more specific profiling of our users thus rising more and more the conversion rate of your ads. Accurate assessment of premium or non-premium websites which will host the campaign consistently on target with the brand. Processing of specific Whitelist exception from the planning of unsuitable and/or offensive sites. RTB Europe also provide Retargeting System by tracking users who visit a particular website and do not complete the conversion process. It works through specific interventions on campaign settings. Advertise with RTB Europe means: - Save up 50% of budget compared to many traditional web ADV campaigns. - Reaching qualified audience. - Reaching 241 countries. - Budget setting comparing to the results. - Stats report update in real time. - Ability to change the selected audience/preference while the campaign is online. - Measurable results. - 24 hours assistance. - Dedicated Account Manager. - Design and development all inclusive.
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