Information Technology and Services - Palo Alto, California, United States
RTB Tracker is the expert in proximity and beacon marketing technology delivering customer communication, loyalty programs and coupons straight to customer's Android and iOS applications.The innovative connection between beacon sensors, mobile application and Big Data management platform facilitates information flow between online Data Management Platforms, the brick-and-mortar stores and back to online. We call it offline retargeting. Thanks to RTB Tracker's technology our clients are able to communicate with their customers in a very unique, personalized way, no matter if it is the loyalty program communication (retail), shop floor story telling (museums) or customer traffic management (airports, railway stations, hospitals).The platform helps to increase shoppers traffic thanks to the proximity marketing functionality. It enhances shopping experience thanks to the direct, personalized communication. On the other hand data collected via beacons in the brick-and-mortar supports our client's digital marketing strategies to achieve better ROI/ROAS. RTB Tracker customer communication platform became the finalist of 2015 Bluetooth SIG Breakthrough Awards and was presented at the 2015 CES in Las Vegas.
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